L'articolo non è recente ma la spiegazione descritta è la migliore. Semplicemente descrive come le nuove generazioni ad Helsinki non hanno motivo di desiderare la patente automobilistica.
Come riuscirci?
Come proposto e segnalato già a diversi tavoli di grande supporto comportamentale (the nudge) sarebbe la possibilità non tanto di offrire un ventaglio di servizi alternativi ai quali rivolgersi ma il concetto di ONE PAYMENT FOR ALL. mi affido ad un operatore che ad una tariffa unica mi darà accesso a tutte le alternative modali a disposizione.
Subscribers would specify an origin and a destination, and perhaps a few preferences. The app would then function as both journey planner and universal payment platform, knitting everything from driverless cars and nimble little buses to shared bikes and ferries into a single, supple mesh of mobility. Imagine the popular transit planner Citymapper fused to a cycle hire service and a taxi app such as Hailo or Uber, with only one payment required, and the whole thing run as a public utility, and you begin to understand the scale of ambition here.
All of this seems cannily calculated to serve the mobility needs of a generation that is comprehensively networked, acutely aware of motoring's ecological footprint, and – if opinion surveys are to be trusted – not particularly interested in the joys of private car ownership to begin with.
http://www.theguardian.com/cities/2014/jul/10/helsinki-shared-public-transport-plan-car-ownership-pointless
http://www.helsinkitimes.fi/finland/finland-news/domestic/11062-the-future-resident-of-helsinki-will-not-own-a-car.html
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